Top 5 Beauty Retail Apps Performance in New Zealand Q3 2021

During the third quarter of 2021, the top 5 beauty retail apps in New Zealand showed varied performance across downloads, revenue, and active users. The data, sourced from Sensor Tower, highlights the trends for each application on a unified platform.

Sephora - Beauty Shopping saw a significant rise in weekly downloads, peaking at 1.4K in the week of July 26. The app's active users fluctuated, starting at 11.5K at the beginning of the quarter and reaching a high of 13.7K in the same week of July 26, before settling at around 10.9K by the end of September.

Think Dirty – Shop Clean experienced its highest weekly downloads early in the quarter with 1.1K in the week of July 5. Active users followed a similar trend, peaking at 2K in the week of July 12. Revenue for the app was minimal, with a notable $35 in the week of July 5.

Strawberrynet- Beauty Shopping maintained a steady download rate, with a peak of 158 downloads in the week of September 6. Active users remained relatively stable, fluctuating between 213 and 274 throughout the quarter.

BEAUTY BAY saw a gradual increase in weekly downloads, reaching a maximum of 163 in the week of September 6. Active users showed consistent growth, from 350 at the beginning of the quarter to 577 by mid-September, before slightly declining to 484 at the end of the quarter.

Finally, Nykaa – Makeup/Beauty Shopping displayed a steady rise in downloads, peaking at 121 in the week of September 20. Active users also showed a slight upward trend, starting at 1.4K and reaching around 1.4K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.